Find Your Sales Sweet Spot!
Few challenges are more daunting than asking a stranger to invest their time with you, much less their money. It takes competence, confidence, courage, and character. It's no wonder that so few achieve phenomenal success in sales!
Most sales professionals plateau at a level slightly above average, struggling with trust-building, lacking persistence when challenges arise, or feeling lost during the transition to leadership. But what if you had proven principles that could unlock your extraordinary potential and help you reach your sales sweet spot?
The Sales Sweet Spot: Proven Principles to Prosper in Sales and Sales Leadership will show you how to:
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Build trust-centered relationships that turn prospects into lifelong clients
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Provides the action steps required that lead to sales success
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Develop an understanding of the characteristics that separate top performers from the pack
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Master the transition from salesperson to sales leader with confidence
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Create winning team cultures that drive extraordinary results
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Overcome the challenges unique to sales leadership
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Apply biblical principles that help anchor your success
If you aspire to achieve a lifestyle that surpasses your dreams while addressing and meeting the needs of others, The Sales Sweet Spot offers your path to success.
George Demaree was a broadcast sales executive for over 35 years, serving as general sales manager across every radio format, from country to news talk to hip-hop, and as an account executive for WAMZ Radio, WHAS Radio, and WAVE TV, the NBC affiliate in Louisville, Kentucky. He has helped hundreds of businesses achieve their marketing and sales objectives while training countless sales professionals during his 29-year sales leadership career. George earned a Bachelor of Science degree from Eastern Kentucky University and currently serves as chief operating officer at St. Stephen Baptist Church and President and CEO of Real Results Consulting Solutions, LLC.
Workshops & Speaking
Sales and Sales Leadership Training
The author will use the principles provided in the book to deliver actionable tools to help enhance the skill level of your sales and sales leadership team.
Professional Speaker
The author will serve as an event guest speaker or Master of Ceremonies with passion and enthusiasm. Guaranteed to include information that reflects and supports the personality of the event.
Book Signings and Reading
The author will be available for public book signing sessions to engage with readers, sign copies, and answer questions, providing a more in-depth understanding of the book.
The Book
The author's principles shared in the book will not only help you navigate the turbulent waters of sales and sales leadership, but they can also be helpful in every environment that requires your ability to engage with people effectively.
Client Reviews
Author George Demaree has crafted a practical and insightful guide on the critical role. Sales skills play—not just in closing deals, but in building a successful career. The Sales Sweet Spot presents a comprehensive approach to mastering the sales process, offering proven strategies, essential knowledge, and core principles that every sales professional and leader should know.
Al C.
George Demaree is the consummate sales professional, and someone I’ve admired and counted on over the years for advice about sales, people, and life. And now he has
taken the time and effort to record and share the wealth of information he has garnered throughout his professional life. His guidebook will be one you will consult time and time again, no matter where you are along your journey to find that “Sales Sweet Spot.”
Mary R.
“The Sales Sweet Spot” isn’t just a book about selling — it’s a guide to leading with heart, grit, and purpose. I first met George as a client during his tenure as the leader of the top-rated radio station in the market, but what started as a business relationship quickly evolved into a deep friendship grounded in shared values and a commitment to helping young people find meaning and purpose in their lives. His
stories are honest, his strategies are practical, and his lessons are rooted in decades of real experience. If you’re looking to grow as a sales professional or a leader — or
become a more impactful human being — this book will help you find your sweet spot.”
Greg P.
Ready to find your Sales Sweet Spot?
For workshops or speaking engagements please submit a request and we will be in contact with you soon.